Case Study - Ahold Military Marketing | Refuel Agency

Refuel Rolls Out On-Base Marketing for TriCare Pharmacy







The Challenge

Ahold sought to drive military service members business into their Stop and Shop pharmacies.

The Solution

Refuel’s data and insights from our Gen Z Explorer Series™ shows that teens are more than 50% more likely to visit a website after viewing an out-of-home ad than the general population and nearly one-third of teens who have seen the ad mention it to a friend or family as a result

Ahold saw tremendous opportunity when the Tricare Pharmacy Network announced they would no longer use CVS to fulfill prescriptions for military members and their dependents. Our extensive military newspaper partnerships and military-centered digital marketing network placed print and digital media ads geotargeted to military audiences located near Ahold pharmacy locations. This initiative drove a reported steady growth of Tricare prescription requests at a weekly rate of 35%.

print impressions
0 M+
digital impressions
0 %
prescription request growth

The Results

By geo-targeting military service members and dependents near Ahold pharmacy locations, Refuel achieved 2.8 million impressions digitally and 274,000 impressions through print advertisements. The client reported that Tricare prescriptions from military audiences grew 35% weekly in all divisions.

About Client

Ahold is one of the world’s largest food retail groups and a leader in supermarkets. Operating under several local brands, this retail giant serves more than 50 million shoppers each week in the United States and around the world.

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