Case Study - Ahold Military Marketing | Refuel Agency

Case Study – Ahold

Title

Refuel Rolls Out On-Base Marketing for TriCare Pharmacy

Client

Ahold

Industry

Healthcare

Audience

Military

military advertising

Challenge

Ahold sought to drive military service members business into their Stop and Shop pharmacies.

Key Results

By geo-targeting military service members and dependents near Ahold pharmacy locations, Refuel achieved 2.8 million impressions digitally and 274,000 impressions through print advertisements. The client reported that Tricare prescriptions from military audiences grew 35% weekly in all divisions.

Insights

Our extensive military advertising networks in print and digital gave Refuel the ability to quickly strategize and deploy advertisements in response to the announcement. Knowing through our proprietary Military Explorer study that more than half of military audiences who saw ads in on base newspapers made purchases, our team integrated a print advertisement plan at 9 bases nationally with digital media supporting ads to retarget geotargeted audiences.

About Client

Ahold is one of the world’s largest food retail groups and a leader in supermarkets. Operating under several local brands, this retail giant serves more than 50 million shoppers each week in the United States and around the world.

Omni-Channel Solutions

Ahold saw tremendous opportunity when the Tricare Pharmacy Network announced they would no longer use CVS to fulfill prescriptions for military members and their dependents. Our extensive military newspaper partnerships and military-centered digital marketing network placed print and digital media ads geotargeted to military audiences located near Ahold pharmacy locations. This initiative drove a reported steady growth of Tricare prescription requests at a weekly rate of 35%.

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