Refuel Agency Unveils College Ad Network (CAN™)

Refuel Agency Unveils College Ad Network (CAN™)

February 24, 2015

A “No Limits” Approach to Ensure Maximum Reach of the College Market.

Click here to download the Press Release.

(NEW YORK, NY) February 24, 2014 –Refuel Agency, a leader in Youth, College, Military and Multicultural marketing and media placement, today announced the launch of the proprietary Refuel College Ad Network (CAN™).

CAN™ enables national and regional advertisers to reach the influential college consumer with one efficient buy. With discretionary spending exceeding $163 billion, this coveted consumer set is a major target among the myriad of online sites. Designed specifically to engage the 18 million undergraduates between the ages of 17-22, CAN™ aligns advertisers with targeted local and national content that students value – campus news, entertainment, celebrity gossip, sports, and popular social sites.

“According to our comprehensive College Explorer study, students spend an average of 73 hours per week on their computer and smartphone,” said Tim Gerstmyer, VP of Digital Networks and Solutions for Refuel Agency. “Additionally, the research confirms that students are reading their college newspaper, with nearly 40% doing so online. With this in mind, we created a single-source buying opportunity to capture this engaged audience, which leverages our relationships and expertise in this market, with scalable digital solutions.”

“Refuel Agency, the largest player in college advertising and marketing, continues to innovate – this time in the form of digital college extensions that have become ever so important to national brands,” said Tami Bongiorni, Advertising Manager at Kent State University and President of College Media Business & Advertising Managers (CMBAM). “We are proud to be a long-standing partner with Refuel Agency as it once again shows its dedication to the college market,” said Bongiorni.

“With our shift to a pure digital publishing organization, Refuel Agency is helping us make that leap and attract more national advertisers to reach our students, faculty and staff,” adds Jason Manning, Director of Student Media at the Nation’s largest university, Arizona State University (ASU).

CAN™ is one of four new digital ad networks developed by Refuel Agency that offers targeted, efficient digital solutions for advertisers looking to reach powerful, niche audiences. Besides CAN™, Refuel Agency offers the Diversity Ad Network (DAN™) for the multicultural market, Hispanic Ad Network (HAN™), and the Military Ad Network (MAN™) for advertisers targeting military consumers. “Our new ad networks demonstrate our continued commitment to finding effective, creative ways for our clients – many of the most recognized brands in the world – to engage these coveted audiences,” said Derek White, President and CEO of Refuel Agency.

ABOUT REFUEL AGENCY

Refuel Agency is a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotional solutions including social, mobile, print, place-based and experiential. With decades of expertise serving youth, multicultural, military and local audiences, Refuel Agency deploys brand campaigns that speak to these consumers in their world, throughout their day. The business was formerly a central part of Alloy Media + Marketing. Refuel Agency has locations nationwide, with headquarters in New York City, and offices in Chicago, Los Angeles, Santa Barbara, CA, and Princeton, NJ.

To learn more visit our site.

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Media Contact:

Alison Holmes

VP, Marketing & Communications

646-571-2656

aholmes@refuelagency.com