Military Power List: Meet the Brands That Active Duty Consumers Love

Military Power List: Meet the Brands That Active Duty Consumers Love

July 6, 2017


The Military market is the most powerful consumer opportunity you probably never heard about.

With 6.2 million Military members worldwide, this group’s spending power is enormous. For starters, the average household spends $3,235 on food each year, $2,237 on automotive costs, and $1,204 on smartphones/services.

Luckily for marketers, they’re also avid users of both print and digital media, and active on all digital major platforms. The icing on the cake? This group’s affinity index is above average. They frequently — and proudly — play favorites when it comes to where they invest their spending dollars.

To help navigate what’s in (and out) with this valuable cohort, we’ve put together a cheat sheet of the top automotive, electronic, and personal care brands — according to the opinions of Active Duty military personnel surveyed in Refuel Agency’s latest Military Explorer™ report.

Refuel - Axe Military Case Study


  • Ford
  • Honda
  • Toyota
  • BMW
  • Chevrolet


  • Apple
  • Samsung
  • Sony
  • Microsoft
  • LG

Personal Care

  • Dove
  • Gillette
  • Old Spice
  • AXE
  • Suave


These top-selling brands are clearly doing something right when it comes to servicing the military market. And considering the many subtleties of this group, it’s no small feat to earn such esteem.

So how can your brand gain a following among this powerful segment? Utilizing our proprietary 2017 Refuel Agency Military Explorer™, we’ll walk you through the top influencers of brand loyalty, plus an in-depth look at this audience’s media usage, shopping habits and consumer spending.

Contact Refuel Agency to get your copy, along with case studies and efficacy research matched to your product/service category.