Gen Z is the Heart of the Peer-to-Peer Generation. Is Your Brand Reaching Them the Right Way?

Gen Z is the Heart of the Peer-to-Peer Generation. Is Your Brand Reaching Them the Right Way?

December 4, 2015

Generation Z teens are growing in buying power by the day. These teens, between the ages of 13-15, are digital natives. This means they are more connected and rely on technology more than any generation before them.

Indeed, Gen Z teens are looking at a screen for 17 hours a day. Not only are they using devices all day, but over half of screen usage during school hours is for texting and games.

A teen’s digital habits are forming during this age. And though they are similar to their older millennial teen counterparts, some fascinating differences do exist. Our newest exclusive report dives into these differences as well as their digital preferences. Most important for brands and marketers, the findings indicate they are very receptive to digital advertising.

 

Some key findings from the study include:

  • Mobile messaging is quickly on the rise
  • Gen Z teens are more likely to try out new apps (7 or more new apps per month)
  • Reception to digital advertising is high, with video ads leading the way

Access the Generation Z Digital Explorer Here>>

 

Check out the following infographic on how digital is at the focus of the Gen Z lifestyle:

Millennial Teens Digital Explorer Infographic

Download the full Generation Z Digital Explorer.