2017 College Explorer Market Research Study

2017 College Explorer Market Research Study

April 11, 2017

marketing to college students

2017 College Explorer Market Research Study

The largest and most comprehensive study on college students of its kind, this year’s must have college resource dives even deeper to provide an unparalleled look into the college student Millennial and Generation Z lifestyles.  The proprietary study explores ways for brands to engage this important, yet illusive, audience, including the media tactics that resonate best and types of advertising messaging that are most effective.


  • College Snapshot
  • Spending Power
  • Post-College Outlook & Expectations
  • Technology Preferences & Usage
  • Brand Loyalty & Purchasing Habits
  • Online Versus Offline Purchases
  • Media Consumption
  • Digital Life
  • Power of Social Influencers
  • Most Effective College Advertising Tactics

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Take a look at some of the key findings from College Explorer in the infographic below:

2017 College Explorer Market Infographic