The largest and most comprehensive study on college students of its kind, this year’s #Musthavecollegeresource dives even deeper to provide an unparalleled look into the college student millennial lifestyle.
WHAT’S IN THE REPORT?
- College Snapshot
- Spending Power
- Post-College Outlook & Expectations
- Technology Preferences & Usage
- Brand Loyalty & Product Purchase Behavior
- Political Insights
- Digital Life
- Social “Likes”
- TV Viewership
- Most Effective Advertising Tactics
- Media Consumption