Purchasing Power

Purchasing Power

Purchasing Power leveraged Refuel Agency’s federal government expertise to increase brand awareness and new registrations.

Refuel Agency brought Purchasing Power to the forefront of the FedGov consumer market via on-base media strategically placed in federal employee frequented facilities. A wrapped vehicle treat truck touring government agency buildings and a campaign sweepstakes driving sign-up’s and supported by audience and geo-specific digital media reinforced messaging for the campaign. This hyper- focused and 360° surround approach increased site visits and registrants.