Gillette

Gillette

Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel

The company was looking to place the Gillette Fusion brand directly into an environment focused on looking good – the barbershop. The Refuel Gillette Fusion experiential barbershop program blanketed nearly 150 venues throughout Los Angeles and New York City, catering to a Hispanic clientele. Multiple tactics were included in the program including: signage, free samples, branded capes, brochures (featuring product coupons and shave day events) and more.