GEICO

GEICO

Utilized Refuel Agency’s expertise in the Military market to promote and reinforce auto insurance applicants among active duty military personnel worldwide.

Refuel Agency took a 360° approach to promote GEICO’s ‘Proudly Serving the Military’ and ‘Over 75 Years of Savings’ messaging. Strategic placement of out-of-home Militaryscapes™ and banners in high traffic facilities and entry/exit points on base engaged Active Duty and Federal Employees in their own environment. Military News Network™ and Military Digital tactics, targeted to key installations, further solidified the GEICO presence and support within the community, driving a significant increase in auto insurance applicants.

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