Cengage utilized Refuel Agency’s College Club™ proprietary student ambassador platform for a 4-week product purchase/activation and awareness campaign.
The leading educational content, technology, and services company for the higher education market, likes to engage with its consumers. By working with Refuel, Cengage took advantage of our certified student ambassadors to drive results and interact with target audiences.
70 Campus ambassadors, each with an activation goal, tailored local marketing plans for 68 college campuses, with the help of Refuel HQ management which included: classroom presentations, tabling events, coffee chats, personal 1:1 meetings, etc.
To reinforce the peer to peer messaging, and create lasting brand awareness, Cengage utilized Refuel’s college digital and social tactics, our proprietary Campus Source™ out-of-home network, Refuel’s Student Mailbox ™ and the Campus News Network ™.
Cengage easily surpassed its campaign goal of a 10-15% lift in total purchase activations, with a massive 31% lift!