refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences.
refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging to consumers. In college, military, Asian, Hispanic and African-American newspapers, B/W and 4C full, half and quarter page insertions were placed. More than 170 total insertions were placed during 10 month campaign.
Verizon achieved more than 35 million total impressions during the course of the campaign.