University of the Rockies

University of the Rockies

The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market.

To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed and executed a custom five-month campaign that deployed impactful transit place-based media tactics in zip codes with a high concentration of multicultural consumers. Market demographic statistics were taken into consideration when selecting the appropriate creative for each zip code. Bus kings, transit shelters, light rail cards, billboards and full light rail wraps were used to catch multicultural commuters as they traveled to and from work.