refuel agency was chosen to promote Target’s acceptance of TRICARE – the health care program for uniformed service members, retirees and their families – to military men and women nationwide.
refuel agency developed a military newspaper campaign that effectively delivered Target messaging directly to the military for a one month campaign. 3X 4C Full Page ads were placed in 13 military publications, reaching more than 225,00 Active Duty military personnel. Target successfully conveyed their acceptance of the TRICARE pharmacy plan to the military audience with precision and impact. The military newspaper program garnered more than 1.7 million total impressions.