refuel agency was picked to drive sales for Spin Master’s La Dee Da dolls among 6-12 year old girls in the New York market during the launch
refuel agency developed and executed a custom event that leveraged on-site traffic to drive sales and make a lasting impression for La Dee Da. A Launch Party was executed in Times Square, just blocks away from Toys “R” Us where dolls could be purchased. A dress-up station provided fun costumes for girls while a photo booth allowed girls to take pictures while dressed up in their costumes. Raffles were conducted each hour and staff members dressed as La Dee Da dolls engaged with attendees.
More than 3,000 people attended the launch party and the Times Square Toys R” Us sold double the amount of dolls expected that day.