Paramount Pictures

Paramount Pictures

refuel agency chosen to promote The Dictator

refuel agency developed and executed a multi-platform campaign across 15 targeted campuses two weeks prior to the film’s release. Brand ambassadors distributed custom Frat Packs to 75 fraternities across the country (5 per campus). Center spread newspaper ads were placed in all 15 campus publications to support the effort as well as on-campus place-based media (including Campus Sourceboards, Headline Newstands, Campus Kiosks, Campus Adrax, and transit shelters). A total of 3,225 total posters were also distributed.