Bodybuilding.com leveraged Refuel Agency’s Military Ad Network ™ to promote brand awareness and specialty military discounts through on base out-of-home media, on-site activations, and sampling giveaways.
At select bases across the U.S., Refuel Agency integrated Bodybuilding.com into the military community. The client maintained on-base branding through banners in high-traffic centers on base. Activations and sampling at large-scale sponsored events allowed for deeper, in-person engagement with Active Duty, Veterans, and their families. “I love BodyBuilding.com! I am a customer for life!”