Army National Guard

Army National Guard

refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets.

refuel developed and launched the “Gol Brazil Challenge,” a digital mobile experience sponsored by the National Guard that capitalized on interest in the 2014 World Cup. The mobile web app garnered attention and interaction with the sought after multicultural market to build interest and leads for the Army National Guard. The 1 month campaign placed multiple full, ½ and ¼ page ads in 9 multicultural publications across the US. The ads drove 550 user sessions from more than 1.8M total print impressions.